Monday, January 12, 2009

Interesting news items

I've sent around mX from yesterday with a few articles tabbed and highlighted for your viewing pleasure!

Check out our website James and Dominique are online!

28 comments:

  1. This is an interesting article from The Blog Herald about live blogging: http://feeds.feedburner.com/blogherald

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  2. Good article about 'what is twitter' in yesterday's mX - will pass it around.

    Good ol Epoch Times also reported the job offer for someone to live on Hamilton Island for six months and blog about the experience. Wow, what a job! Very clever move by Tourism Queensland. Maybe we can think about a blogging activity/competition like this for our clients...

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  3. Have a look at Ogilvy PR's updated blog.

    http://blog.ogilvypr.com/2009/01/our-blog-is-our-platform/

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  4. I'm not a fan - too much info on the page, it's very cluttered. I also really object to blogs talking about blogs and how important they / social media are. Yes, I agree they're important but they really need to stop blowing their own horn.

    Admittedly, I haven't looked as far and wide as I could, but I think there are very few really interesting and captivating business blogs out there... challenge me?

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  5. In mX yesterday: page 9: new iPhone application that gives device same look as a mirror after a hot shower has reeled in $150,000 in a month for the creators, "a bunch of 22 year old kids". iSteam was releases free but is now $1.50 for download.

    mX page 8: biggest threat to children re social networking sites is other kids and their own behaviour.

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  6. Also saw the viral beer ad with women excited about walk in wardrobe and men esctatic about walk in beer fridge on Sunrise this morning. Sunrise often reference / discuss new media stuff such as YouTube and campaigns that have gone viral.

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  7. Have a look at this blog by web 2.0 guru Brian Solis - it's titled "which blog platforms power the top 100 blogs"
    http://www.briansolis.com/2009/01/which-blog-platforms-power-top-100.html

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  8. Article on Brian Solis blog about the increase in the number of adults with social newtworking profiles

    http://www.briansolis.com/2009/01/social-networks-grow-up-more-adults.html

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  9. Have a look at the list of Daily Telegraph bloggers. Most are in the Journo blog db. Tim Blair won the Weblog Award (worth having a look at http://2008.weblogawards.org/) for the best blog in Australia NZ category.

    http://www.news.com.au/dailytelegraph/blogs/

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  10. Article on PR 2.o blog - good points about Twitter...
    http://briansolis.com/atom.xml

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  11. PR Squared blog - encouraging post about us PR professionals
    http://feeds.feedburner.com/prsquared/

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  12. In the March Cosmo I've tagged an article about coffee and another which mentions some social networking sites and how they 'challenge your relationships'!

    Online 'doctors' on page 237 - Australian sites may be ok for health pitching?

    (There's also an article called 'Can you really afford to be a bridesmaid')

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  13. Social Computing Magazine (US?) blog about integrating social media into PR - http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=651

    We do most of these now which is very encouraging!

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  14. There's an article about Twitter on PR 2.0 blog - worth having a look at (and useful if you're a geek like me)
    http://briansolis.com/atom.xml

    Click through to the blog about Micropr - it's a twitter service where journos can put call outs on twitter and PRs can respond - is USA but perhaps something for Australia?

    http://www.briansolis.com/2008/11/introducing-micropr-pr-resource-for.html

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  15. Good article on Bad Pitch Blog about clients/consumers/people in general not understanding PR and the value of PR vs advertising

    http://badpitch.blogspot.com/feeds/posts/default

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  16. i couldn't agree more with the bad pitch blog re: understanding of PR... i've had to explain about 20 times to my parents... slowly but surely i think they're beginning to understand what i actually do each day! haha

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  17. http://www.theaustralian.news.com.au/business/story/0,28124,25025681-7582,00.html

    have a look at this article from the Australian re fires and the media / new media

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  18. This is an e-book from Todd Defren at Shift Communications - he is said to be the inventor of the Social Media Release. Worth having a skim through.

    http://www.shiftcomm.com/downloads/SMMarketingebook-SHIFT_Communications.pdf

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  19. Search for blogs on www.technorati.com

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  20. Great SMH article about Twitter http://www.smh.com.au/news/technology/web/join-the-twitterati/2009/02/10/1234028042054.html

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  21. There are some interesting article in today's Australian Media & Marketing section - I've highlighted and will pass around

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  22. Laurel Papworth on Sunrise - http://www.youtube.com/watch?v=wzGNXflnQ9k

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  23. Weber Shandwick Launches Arrow Measurement Suite, Takes PR From Rear-View Reports to Real-World ROI

    http://sev.prnewswire.com/advertising/20090217/NY7144117022009-1.html

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  24. Livewire is a social networking site for kids living with serious health problems

    http://www.news.com.au/technology/story/0,28348,25077879-5014239,00.html

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  25. Good article (that came to me on Twitter!) from mumbrella about PRs doing PR for themselves...are we still going to look at this for WordStorm?
    http://mumbrella.com.au/2009/02/20/comment-eight-tips-to-win-your-agency-great-trade-pr/

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  26. I've tabbed some interesting articles in B&T and Digital Media which is inserted to B&T every two weeks (I think that's the timing!)

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  27. From PR Squared blog
    "Evolution of Advertising & Public Relations: PR's Winning"
    http://feeds2.feedburner.com/prsquared/

    Also have a look at some of the articles I've tagged in Wealth Creator about new media.

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