Sunday, March 1, 2009

INTERESTING NEWS ARTICLES - MARCH/ APRIL / MAY

Sydney-based agency Network PR has become the first in Australia to publish a manifesto of how it plans to deal with bloggers.

http://mumbrella.com.au/2009/03/01/sydney-pr-agency-publishes-bloggers-charter/

11 comments:

  1. SMH - The social network you must join http://tinyurl.com/bs3twr ...yes, it IS Twitter!

    And Kyle and Jackie O talking about Twitter with Ruby Rose this morning.

    Someone described it as: not what you are doing right now, rather what you are thinking and how you are feeling.

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  2. Twitter = Fast Company.

    http://origin-www.fastcompany.com/blog/chris-dannen/techwatch/magnificent-silly-short-lived-twitter-explosion-2009

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  3. Female friendly travel website
    http://holidaygoddess.com/

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  4. Blogging article in Sunday Tele Body + Soul - passing it around

    Relevance of Twitter (Laurel Papworth's blog)
    http://laurelpapworth.com/adtech-sydney-twitter-presentation/

    News Limited AWARD school opens
    http://www.campaignbrief.com/atom.xml

    Top 25 Social Networks (PR 2.0 blog)
    http://www.briansolis.com/2009/03/humanizing-social-networks-revealing.html

    Making money from Viral (Stellar Blog)
    http://feeds2.feedburner.com/StellarBlog?format=xml

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  5. Twitter
    http://www.smh.com.au/news/web/sweet-tweets-making-twitter-sing-for-you/2009/03/17/1237054787638.html?page=2

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  6. Advertising Age article about Twitter vs Facebook

    http://adage.com/digital/article?article_id=135431

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  7. Twitter article on Brand Channel http://www.brandchannel.com/forum.asp?bd_id=107

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  8. Twitter PR Agency in UK http://www.theregister.co.uk/2009/04/10/twitter_partners/

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  9. 6 Social Media mistakes other people make - and how to avoid them
    http://anthillonline.com/6-social-media-mistakes-other-people-make-and-how-to-avoid-them/

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  10. Guest post: Precious PR hacks and why they do their clients no good
    Editor Jason Whittaker has had enough of PRs who try to tell him how to do his job...

    http://mumbrella.com.au/precious-pr-hacks-and-why-they-do-their-clients-no-good-5106

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  11. How to generate media attention for your startup
    http://anthillonline.com/how-to-generate-media-attention-for-your-startup/


    NOTABLY here's their advice:
    And before you waste a shipload of money on a PR agency, the truth is the media aren’t listening anymore. Well, listening to PR firms…. Once upon a time, a PR agency had the secret access keys to journalists. That made them powerful. But things have changed. Now we can access anyone with a few Twitter messages and some Google magic. And the PR agency messages are very 1993. In an age of authenticity, we are far better off going direct. Developing a relationship with media contacts is far more valuable than wasting money on outsourcing PR. People want to talk to the person, and that person is you.

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